A strategic creative agency powered by a team of
ever-curious minds.

Turning curiosity into strategic creativity, one cool idea at a time.

Autumn DNA

Autumn DNA is a direct-to-consumer vitamin and supplement brand who use DNA test results to create personalized supplement regimens. Prior to launching, they recruited our team to develop a visual identity and digital strategy.

CORE Resources

CORE Resources is an agile technology partner that helps organizations make tech transitions with their swift salesforce, devops and staffing services. To reflect CORE’s immense growth over the past few years, CORE was looking for a fresh new website that highlighted their tech-forward, modern approach to organizational challenges.


Based out of Edmonton, Canadian Western Bank is a financial institution playing in a traditional industry. They needed help breaking the mold of tradition, and finding a new way to tell their stories to the financial market. In addition to that, they needed a creative partner to help develop a digital marketing strategy catered towards business owners and their families.

Canna Farms

Canna Farms is a subsidiary cannabis company part of the VIVO family. They were first to the medical market way back in 2013, and have since grown with the launch of their recreational line.


Back in Spring 2020, the pandemic had severely affected the Ontario bar and restaurant industry, with hundreds of beloved spots having to close their doors indefinitely. Carlsberg wanted to safely rally Canadians together to help support the country’s beleaguered bar and restaurant industry, all while bolstering the sales of Carlsberg products.

Dean Davidson

Specializing in brushed gold jewelry and custom pieces, Dean Davidson is one of Canada’s top jewelry designers/makers. They came to Laboratory in need of a digital strategy that focused on enhancing their online presence, and ultimately increasing the visibility of their e-commerce platform.


Another member of the VIVO fam, Fireside is all about sparking adventures with friends and staying in touch with the natural world. They asked Laboratory to develop a visual identity for several digital touchpoints that appealed to the adventurous and outdoorsy spirit of their users.

Mark Lash

Renowned for their custom creations and beautiful jewelry collections, Mark Lash were ready to graduate from their dated imagery, which they felt didn’t reflect the high quality of their designs. They asked Laboratory to develop a visual identity and social strategy to bolster the growth of their brand for years to come.

Mrs Robinson

Located in the heart of Little Italy, Mrs. Robinson is a hip Toronto haven for well-made cocktails and live music. They enlisted our expertise to help establish a unique brand position, and ultimately make them stand out amongst Toronto bustling nightlife.

Ms Jane

Ms Jane is a traditional Thai massage practitioner who wanted help expanding her practice beyond individual clients to engage in workplace workshops and mobile services. She asked Laboratory to help create a visual identity for her growing practice along with developing an SEO and digital strategy.


Specializing in architectural acoustics and audio-visual system technologies, Octav is an integrated consulting and design firm based in Toronto. They asked us to design a visual identity that spoke to their technical and innovative nature, and differentiated them from more traditional peers.

On Men

ON MEN is a Canadian telehealth provider for men's hair and sexual health. They approached Laboratory in need of a strong visual identity that would appeal to their target demographic across all web, social and digital touchpoints.

Room Edit

For reasonably priced luxury interior design services, Room Edit is your one-stop online shop. Founded in 2019 by Stacey Cohen of Stacey Cohen Design, Room Edit aimed to make interior design accessible and affordable to all. As a new company, they were looking for a range of services to establish a strong presence in the interior design industry.


Originally the plan in 2020 was to introduce Somersby’s latest flavours though mass sampling activations during the summer months. But, with the pandemic disrupting everyone’s summer plans, we had to pivot to a Plan B that still ensured Somersby would be top of mind.

Stone Tile

Stone Tile is a cutting-edge and design-forward supplier and retailer of luxury natural stone, tile and wood products. They were looking for a marketing partner who could see their vision within the industry and be ahead of the trend.

The Clinica

As one of Toronto’s up and coming medical spas, The Clinica was looking for an agency to help launch their brand into the marketplace. They wanted a partner who could help them destigmatize non-surgical treatments like botox and fillers and create a vision where taking care of your skin should be a priority like going to the gym.


Working with Toronto-based creative influencers, our campaign focused on paying tribute to those who have shaped the culture in Toronto.


The future of clean floors, right at your feet. Yeedi is a robotic vacuum company who needed a North American partner to help develop a relatable brand for the everyday home.